Verschueren Jos

Partner involved in education


Jos Verschueren (Mechelen, 1964) is Director Sport Management and Sport Business at Vrije Universiteit Brussel (VUB – Brussels Free University – Belgium) – Faculty of Physical Education and Physiotherapy – Department of Movement and Sport Sciences (MOSS). He is also Founder of the Sport Management Knowledge Centre at the VUB and Founder of the International Football Business Institute ( at the same university. He has over 20 years of consulting and academic business experience in sports marketing and communication, sports partnership branding, sports business and management and football business.

Back in 1995 he started Com Together – Sports & Communication (in Lennik near Brussels) as a spin-off of his academic activities. He serves a broad range of clients in developing corporate sports partnership strategies (e.g. Proximus and Mediahuis), forging cross-brands sports alliances (e.g. Belgian Olympic and Interfederal Committee) and enhancing performance through sports partnership effectiveness (e.g. National Lottery, Brussels Capital Region). He is a regular media spokesman on sports and football industry matters and has participated to sports marketing and football industry conferences around the world.

He holds university degrees ‘summa cum laude’ from VUB & ULB (Université Libre de Bruxelles) / Solvay Brussels School of Economics and Management (Executive Master in Marketing and Advertising), RUG (Rijksuniversiteit Groningen – The Netherlands) (Executive Master in Sports Management) and UNIL (Université de Lausanne – Switzerland) (Diploma in Sociology, Politics and Management of Sport) and ‘cum laude’ from KU Leuven / Campus Brussels (Master in Modern Languages, English, Spanish, Dutch). A Dutch/Flemish native-speaker, he is fluent in French, English, Spanish and German.